Market Research Analyst

Job Description

We are seeking a skilled Market Research Analyst to join our Durban office. In this role, you will conduct thorough market analysis, compile reports, and provide actionable insights that drive strategic decisions. The ideal candidate should possess a strong analytical mindset and a passion for uncovering market trends.

Responsibilities

• Identify market trends and consumer behavior patterns through thorough data analysis.
• Synthesize research findings into clear, actionable recommendations.
• Conduct competitor analysis to inform strategic decisions.
• Support the marketing team in crafting compelling narratives backed by data.
• Stay updated on industry developments and market changes.

Requirements

Education

• Master's degree in Marketing, Business, or a related field

Experience

• 5+ years of experience in market research or analysis

Technical Skills

• Statistical Analysis
• Advanced Excel
• Qualitative Research Methods

Soft Skills

• Critical Thinking
• Presentation Skills

Languages

• English: Fluent
• Zulu: Basic

Advantageous

• Familiarity with SQL: Understanding of SQL for data extraction and manipulation.
• Project management experience: Experience in managing research projects from inception to completion.

Benefits

• Comprehensive medical aid plan
• Annual performance bonuses
• Flexible working arrangements
• Continued learning and development opportunities

Company Culture

• Innovation: Encouraging innovative thinking and creative approaches to challenges.
• Employee Wellbeing: Prioritizing employee wellbeing through supportive policies and initiatives.
• Community Engagement: We actively engage with the community and support local initiatives.