Digital Marketing Specialist

Job Description

We are seeking a results-oriented Digital Marketing Specialist to join our vibrant team in Cape Town. The ideal candidate will have expertise in SEO, PPC, and social media marketing, driving online visibility and engagement for our diverse client portfolio.

Responsibilities

• Execute and manage digital marketing campaigns across multiple channels.
• Evaluate the success of marketing initiatives and report on performance.
• Build and maintain a strong online presence through digital channels.
• Engage with online communities and respond to customer inquiries.
• Support the marketing manager in planning and executing promotional events.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or a related field
• Postgraduate qualification is a plus

Experience

• 3+ years of experience in digital marketing

Technical Skills

• SEO
• PPC
• Social Media Marketing
• Email Marketing

Soft Skills

• Creativity
• Analytical Skills
• Communication

Certifications

• Google Analytics Certified
• HubSpot Inbound Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with graphic design tools: Knowledge of tools such as Adobe Photoshop and Canva.
• Familiarity with HTML/CSS: Basic understanding of web development and design principles.

Benefits

• Competitive salary package
• Health and wellness benefits
• Flexible working hours
• Opportunity for professional development

Company Culture

• Team Collaboration: We thrive on collaboration and value diverse perspectives.
• Innovative Environment: Our culture promotes creativity and encourages new ideas.
• Continuous Growth: We provide opportunities for learning and growth at every level.