SEO Specialist

Job Description

We are looking for a talented SEO Specialist to join our dynamic team in Johannesburg. This role involves developing and executing effective SEO strategies to boost our online visibility and drive organic traffic. The ideal candidate will have a proven track record in optimizing websites for search engines and enhancing user experience.

Responsibilities

• Lead SEO audits to assess the website's performance.
• Implement changes based on SEO best practices for both content and design.
• Evaluate and report on SEO metrics and performance KPIs.
• Maintain knowledge of the latest SEO trends and tools.
• Work with web developers to ensure SEO is part of the site structure.
• Develop training materials for internal staff on SEO principles.
• Collaborate with external vendors for SEO support.
• Assist in developing social media strategies that enhance SEO.
• Create compelling, SEO-friendly content.
• Participate in digital marketing meetings to align objectives.

Requirements

Education

• Bachelor's degree in Computer Science or related field
• Master's degree in Marketing is preferred

Experience

• 4+ years of experience in SEO

Technical Skills

• Keyword Research Tools
• Data Analysis Tools

Soft Skills

• Creative Thinking
• Collaboration Skills

Certifications

• Google Ads Certification
• SEO Guru Certification

Languages

• English: Fluent

Advantageous

• Proficiency in social media marketing: Experience in leveraging social media to enhance SEO efforts.
• Knowledge of local SEO practices: Experience optimizing for local search results in Johannesburg.

Benefits

• Comprehensive health insurance, including dental and vision
• 401(k) plan with a generous company match
• Work-from-home flexibility
• Employee training and development programs

Company Culture

• Innovation: We foster a culture of creativity and innovation, encouraging our team to think outside the box.
• Team Collaboration: Collaboration is key to our success; we work together to achieve common goals.
• Diversity and Inclusion: We embrace diversity and strive to create an inclusive environment for everyone.