Content Marketing Strategist

Job Description

We are seeking a skilled Content Marketing Strategist to join our dynamic Johannesburg team. The ideal candidate will have a track record in developing engaging content strategies and collaborating with diverse teams to drive brand awareness and customer engagement.

Responsibilities

• Direct the content strategy and ensure a consistent brand voice across all platforms.
• Evaluate content engagement metrics and adjust strategies accordingly.
• Coordinate with external vendors and freelancers for specialized content projects.
• Implement A/B testing to measure the effectiveness of content strategies.
• Foster a culture of creativity and innovation within the marketing team.

Requirements

Education

• Bachelor's degree in Marketing or Business Administration
• Master's degree preferred

Experience

• 4+ years of experience in a relevant marketing role

Technical Skills

• Social Media Strategy
• Content Creation

Soft Skills

• Team Leadership
• Analytical Skills

Certifications

• Digital Marketing Certificate

Languages

• English: Fluent

Advantageous

• Familiarity with influencer marketing: Experience in collaborating with influencers to promote content.
• Proficiency in email marketing: Knowledge of email marketing tools and strategies to maximize engagement.

Benefits

• Comprehensive health insurance plans
• 401(k) retirement savings plan
• Work-from-home options available
• Access to training resources and workshops

Company Culture

• Inclusivity: We are committed to an inclusive culture where diversity is embraced.
• Continuous Learning: Our environment fosters growth and continuous learning for personal and professional development.
• Recognition: We celebrate our successes and recognize the contributions of our employees.