Digital Marketing Specialist

Job Description

We are in search of a passionate Digital Marketing Specialist to join our team in Johannesburg. The ideal candidate will have a robust understanding of digital marketing channels including SEO, PPC, social media, and email marketing. You will be responsible for developing, implementing, and managing marketing campaigns that promote our clients' brands. Your efforts will help drive website traffic, engagement, and brand awareness.

Responsibilities

• Design and implement SEO strategies that drive traffic and improve search engine rankings.
• Conduct A/B testing of campaigns to optimise performance.
• Utilise data analytics tools to measure and report on campaign performance.
• Build and manage PPC campaigns across various platforms.
• Create and manage content calendars for various marketing platforms.
• Collaborate with external agencies and vendors for special projects.
• Provide insights and recommendations to improve overall marketing performance.
• Participate in brainstorming sessions to develop innovative marketing ideas.
• Engage with customers through feedback and surveys to inform future strategies.
• Develop and present marketing strategies and plans to stakeholders.

Requirements

Education

• Bachelor's degree in Marketing or Business Administration preferred

Experience

• 2 years of experience in digital marketing is a plus

Technical Skills

• Content Management Systems
• Data Analysis Tools

Soft Skills

• Teamwork

Languages

• English: Fluent

Advantageous

• Familiarity with PPC campaigns: Experience in managing pay-per-click advertising campaigns for various platforms.
• Basic HTML/CSS knowledge: Understanding of HTML and CSS for making minor website edits.

Benefits

• Comprehensive health coverage
• Performance bonuses
• Work-from-home opportunities
• Training and development programs

Company Culture

• Continuous Learning: We invest in our employees’ growth through ongoing training and development opportunities.
• Work-Life Balance: We prioritize a healthy work-life balance and support flexible working arrangements.
• Community Engagement: Our company actively participates in community initiatives and encourages employee involvement.