Digital Marketing Specialist

Job Description

We are seeking a Digital Marketing Specialist to join our team in Durban. This position is ideal for a creative thinker who can manage multiple campaigns and analyze performance metrics effectively. You will be instrumental in crafting strategies to enhance our online presence and engage our audience.

Responsibilities

• Design and implement effective social media strategies.
• Track and report on digital marketing analytics to optimize campaigns.
• Collaborate with cross-functional teams to align marketing strategies.
• Help manage the company’s website and content management system.
• Stay updated on digital marketing trends and best practices.
• Assist in the planning and execution of promotional events.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field

Experience

• 3+ years of experience in a digital marketing role

Technical Skills

• PPC Advertising
• Social Media Marketing

Soft Skills

• Creative Thinking
• Time Management

Certifications

• Facebook Blueprint Certification
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Knowledge of email marketing platforms: Experience using platforms like Mailchimp or Constant Contact for campaigns.
• Familiarity with video marketing: Experience creating and promoting video content.

Benefits

• Comprehensive health insurance plan
• Generous PTO policy
• Professional development budget
• Team-building events

Company Culture

• Inclusivity: We value diversity and are committed to creating an inclusive environment for all.
• Employee Recognition: We recognize and reward the contributions and successes of our team members.
• Work-Life Balance: We support a healthy work-life balance and respect our employees' personal time.