SEO Specialist

Job Description

We are seeking a proactive and innovative SEO Specialist to join our dynamic digital marketing team in Johannesburg. In this role, you will be responsible for optimizing our online presence and increasing organic traffic through effective search engine optimization strategies. You should have experience in conducting keyword research, on-page and off-page SEO, and staying current with SEO trends. If you are passionate about digital marketing and want to make a difference, we want to hear from you!

Responsibilities

• Analyze organic search performance and suggest adjustments to current strategies.
• Investigate technical issues affecting website SEO and managing fixes.
• Collaborate on blog content creation ensuring SEO-optimized articles.
• Support other digital marketing initiatives with SEO insights.
• Mentor junior SEO specialists in best practices and techniques.
• Assess and refine existing SEO processes to increase efficiency.
• Perform website usability tests to enhance user experience from an SEO perspective.

Requirements

Education

• Bachelor's degree in Information Technology or a similar field

Experience

• 3+ years of hands-on SEO experience

Technical Skills

• Keyword Research Tools (e.g., Ahrefs, Keyword Planner)
• CMS proficiency (e.g., WordPress)

Soft Skills

• Creative Problem Solving
• Time Management

Certifications

• HubSpot Content Marketing Certification
• SEO Advanced Strategies Certification

Languages

• English: Fluent

Advantageous

• Experience with Content Creation: Ability to craft SEO-friendly content and blogs.
• Understanding of User Experience (UX): Ability to analyze the user experience and recommend improvements for SEO.

Benefits

• Comprehensive health benefits package
• 401(k) retirement plan with company match
• Remote working options available
• Support for continued education and certifications

Company Culture

• Inclusive Atmosphere: We embrace diversity and promote an inclusive work environment.
• Work-Life Balance: We believe in maintaining a healthy work-life balance for our employees.