Digital Marketing Specialist

Job Description

We're looking for an innovative Digital Marketing Specialist to help us grow our online presence and deliver impactful marketing strategies. You'll utilize analytics to analyze performance and adapt campaigns for optimal results, contributing directly to our success.

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM and display advertising.
• Track and optimize campaign performance using analytics tools.
• Coordinate with content creators to ensure high-quality outputs.
• Engage with customers through online platforms and respond to inquiries.
• Prepare monthly reports on campaign performance and ROI.
• Manage PPC campaigns and optimize budget allocation.
• Assist in developing marketing materials and promotional content.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Certifications in Google Analytics or Facebook Ads are advantageous

Experience

• 5+ years in digital marketing roles

Technical Skills

• Email Marketing
• Social Media Strategy

Soft Skills

• Team Leadership
• Adaptability

Certifications

• Digital Marketing Institute Certification
• Facebook Blueprint Certification

Languages

• English: Fluent
• Zulu: Conversational

Advantageous

• Experience with Adobe Creative Suite: Hands-on experience with design tools like Photoshop and Illustrator.
• Knowledge of video marketing strategies: Experience in developing and implementing video marketing campaigns.

Benefits

• Comprehensive medical aid and wellness benefits
• Annual performance reviews with salary adjustments
• Employee training and development opportunities
• Work-from-home options available

Company Culture

• Continuous Learning: We prioritise personal and professional growth through ongoing training.
• Work-Life Balance: We support flexible schedules that promote a healthy work-life balance.
• Community Engagement: We actively participate in community initiatives to give back.