Market Research Analyst

Job Description

Seeking an experienced Market Research Analyst to examine market conditions and evaluate potential sales of products or services. This role involves researching consumer preferences, analyzing data, and preparing detailed reports. The ideal candidate will have a strong analytical mind and an eye for detail, as you will provide valuable insights that influence our marketing and product strategies.

Responsibilities

• Investigate and report on market dynamics affecting various industries.
• Conduct SWOT analyses to inform client strategies.
• Utilize survey tools and techniques to gather customer feedback and insights.
• Analyze competitor landscape and prepare competitive intelligence reports.
• Document findings and present them in a clear, concise manner to various stakeholders.
• Develop case studies and presentations as part of research deliverables.
• Foster ongoing relationships with research partners and data providers.

Advantageous

• Knowledge of social media analytics tools (e.g., Hootsuite, Google Analytics): Familiarity with extracting insights from social media channels.
• Background in consumer behaviour studies: Understanding of how consumer behavior impacts purchasing decisions.

Benefits

• Health and wellness programs
• Annual leave and public holiday pay
• Remote working options available
• Support for continuous education and training

Company Culture

• Growth Mindset: We believe in nurturing talent and offering pathways for career development.
• Transparency: Honesty and straightforward communication foster trust among our teams.