Digital Marketing Specialist

Job Description

We are on the lookout for a results-driven Digital Marketing Specialist to join our Durban team. You will be instrumental in crafting and implementing effective digital marketing strategies that enhance our clients' online visibility. Your role will include managing social media platforms, overseeing SEO initiatives, and executing engaging content marketing campaigns.

Responsibilities

• Implement SEO best practices to increase website traffic and visibility.
• Create and manage social media advertising campaigns.
• Work on brand strategy and reputation management online.
• Conduct market research to identify target consumer preferences.
• Report key performance indicators to stakeholders and suggest improvements.
• Coordinate with external vendors for marketing initiatives.

Requirements

Education

• Bachelor's degree in Marketing or Digital Media
• Master's degree is preferred

Experience

• 3+ years of hands-on digital marketing experience

Technical Skills

• PPC Advertising
• Content Management Systems

Soft Skills

• Communication Skills
• Teamwork

Certifications

• Facebook Blueprint Certification
• Digital Marketing Institute Certification

Languages

• English: Fluent

Advantageous

• Familiarity with email marketing tools: Experience using tools like Mailchimp for email campaigns.
• Graphic Design skills: Basic skills in graphic design tools like Canva or Adobe Photoshop.

Benefits

• Comprehensive health insurance plans
• Generous leave policies
• Support for continuing education
• Work-life balance programs

Company Culture

• Innovation-Driven: We encourage creative thinking and innovative solutions, empowering our team to push boundaries.
• Teamwork and Community: We foster a strong sense of community and teamwork, where every member's input is valued.
• Sustainability Focused: Our agency is committed to sustainable practices, both in marketing efforts and workplace initiatives.