Content Marketing Manager

Cape Town FULL TIME R30,000 - R40,000 / Month
(R360,000 - R480,000 / Year)

Job Description

We are on the hunt for a creative Content Marketing Manager to lead our efforts in promoting our products and services in the digital space. In this role, you will develop content strategies that drive engagement and deepen customer connections through storytelling and brand voice.

Responsibilities

  • Lead the creation of compelling content that engages target audiences and drives conversions.
  • Conduct market research to inform content creation and refining processes.
  • Manage and optimize blog content, infographics, podcasts, and video content.
  • Develop SEO-optimized content that aligns with overall marketing goals.
  • Coordinate with analytics teams to track performance and implement content adjustments.
  • Present content marketing reports and strategies to senior management.

Requirements

Education
  • Bachelor's degree in Digital Marketing or relevant field
  • Master's degree in Marketing or Communication preferred
Experience
  • 5+ years of experience in a content marketing role
Technical Skills
  • Email Marketing Tools
  • Data Analytics Software
Soft Skills
  • Project Management
  • Team Leadership
Certifications
  • HubSpot Content Marketing Certification
  • Analytics Certification from Google
Languages
  • English: Fluent

Advantageous

  • Proficiency in public speaking: Experience presenting marketing strategies and presenting to stakeholders.
  • Experience in paid advertising: Understanding of digital advertising platforms like Google Ads and Facebook Ads.

Benefits

  • Comprehensive health and dental insurance
  • Annual leave and public holidays
  • Support for continuous learning and development
  • Employee recognition and rewards program

Company Culture

  • Creativity and Innovation: We value innovative thinking, allowing employees to bring fresh ideas to the table.
  • Work-Life Balance: We support a healthy work-life balance through flexible arrangements.
  • Recognition: We celebrate achievements and recognize contributions from our team members.
Status: Open