SEO Specialist

Job Description

We are in search of a talented SEO Specialist to lead our organic search initiatives. You will be responsible for improving our clients' websites' visibility on search engines, optimizing content, and driving traffic. A strong understanding of SEO tools and analytics is essential.

Responsibilities

• Develop actionable SEO strategies aligned with client objectives.
• Utilize analytics tools to track the success of SEO campaigns.
• Create content guidelines for SEO-friendly articles and blogs.
• Advise on user experience improvements to support SEO goals.
• Collaborate with the marketing team on integrated campaigns.
• Prepare SEO documentation and presentations for clients.
• Monitor backlinks and manage disavow requests as needed.
• Conduct A/B testing to optimize landing pages for SEO.
• Benchmark SEO efforts against industry standards.
• Negotiate with external agencies for SEO services and support.

Requirements

Education

• Bachelor's degree in a related field
• Advanced degrees in Marketing or Business are an asset

Experience

• 5+ years of experience in SEO and digital marketing strategies

Technical Skills

• SEO Auditing Tools
• Content Management Systems (CMS)

Soft Skills

• Creative Problem Solving
• Team Leadership

Certifications

• HubSpot SEO Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Experience with mobile SEO practices: Understanding optimization techniques specifically for mobile platforms.
• Knowledge of A/B testing frameworks: Experience in using A/B testing for optimizing web pages and content.

Benefits

• Comprehensive healthcare package
• Retirement savings plan with contribution match
• Work-life balance initiatives
• Support for continuous learning

Company Culture

• Diversity and Inclusion: We value diverse perspectives and strive to create an inclusive workplace for all.
• Learning and Growth: Continuous learning is encouraged, and we provide resources for ongoing professional development.
• Recognition: We recognize and reward hard work and dedication among our team members.