Digital Marketing Specialist

Job Description

We are seeking a passionate Digital Marketing Specialist to join our team in Durban. The ideal candidate will have a strong foundation in digital marketing strategies, including SEO, SEM, content marketing, and social media management. You will play a key role in developing and implementing marketing campaigns that drive brand awareness and engagement.

Responsibilities

• Edits and optimizes blog posts and articles to enhance SEO.
• Enhance customer engagement through creative content and campaigns.
• Work with analytics tools to track success metrics and adjust campaigns accordingly.
• Develop content calendars and timelines for all digital marketing initiatives.
• Participate in team brainstorming sessions to generate new ideas.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field
• Relevant certifications in digital marketing are a plus

Experience

• 2+ years of experience in digital marketing or related fields

Technical Skills

• SEO
• Google Analytics
• Social Media Marketing

Soft Skills

• Communication
• Creativity
• Analytical Thinking

Certifications

• Google Ads Certification
• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with email marketing tools (e.g. Mailchimp): Knowledge of effective email marketing strategies and best practices.
• Familiarity with graphic design tools (e.g. Canva, Adobe Photoshop): Ability to create visually appealing marketing materials.

Benefits

• Health and wellness benefits
• Flexible work hours
• Remote work opportunities
• Professional development and training programs

Company Culture

• Innovation: We embrace innovative ideas and encourage new approaches to digital marketing.
• Inclusivity: We value diversity and strive to create an inclusive environment for all employees.
• Continuous Learning: We promote continuous learning and development through workshops and training.