Digital Marketing Specialist

Job Description

We are seeking a creative and results-driven Digital Marketing Specialist to join our dynamic team in Johannesburg. The ideal candidate will have a strong grasp of digital marketing strategies and tools, with experience in managing social media campaigns, SEO, and content creation.

Responsibilities

• Research and identify target audiences for different campaigns.
• Work closely with the sales team to align marketing efforts with business objectives.
• Implement best practices for e-commerce and conversion optimization.
• Establish metrics and benchmarks for campaign evaluation.

Requirements

Education

• Master's degree in Marketing or related field is preferred

Experience

• 3+ years of experience in digital marketing, preferably in a marketing agency.

Technical Skills

• Email Marketing
• PPC Campaigns

Soft Skills

• Teamwork
• Time Management

Certifications

• Facebook Blueprint Certification
• Digital Marketing Institute Certification

Languages

• English: Fluent

Advantageous

• Experience with video marketing: Proficient in creating and editing video content for campaigns.
• Understanding of UX/UI principles: Knowledge of user experience and interface design principles.

Benefits

• Comprehensive health insurance
• Annual performance bonuses
• Flexible work-from-home options
• Continuous learning opportunities

Company Culture

• Diversity: We value diversity in our team and believe it enhances our creativity and innovation.
• Employee Well-being: We prioritize employee well-being and work-life balance, providing a healthy work environment.