Content Marketing Strategist

Job Description

We are seeking a creative and analytical Content Marketing Strategist to join our team in Durban. The ideal candidate will be responsible for developing and executing content strategies that align with our business objectives, enhance brand awareness, and engage our target audiences effectively.

Responsibilities

• Strategize and create high-quality content across multiple platforms to engage targeted demographics.
• Manage all content marketing initiatives to drive traffic and engagement.
• Oversee the content creation process from ideation to publication.
• Utilize analytics and SEO tools to inform content strategies.
• Foster brand engagement through well-planned social media campaigns.
• Conduct regular audits to assess content effectiveness.
• Develop and maintain content guidelines and best practices.
• Assist in the development of content marketing objectives and KPIs.
• Collaborate on cross-channel marketing campaigns.
• Research and implement new content marketing technologies.

Requirements

Education

• Bachelor's degree in Marketing or related field

Experience

• 3+ years of content strategy and development experience

Technical Skills

• Graphic Design Software

Soft Skills

• Project Management
• Teamwork

Certifications

• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Knowledge of A/B Testing for content: Ability to implement A/B testing strategies for optimizing content.
• Experience in influencer marketing: Ability to develop and manage influencer partnerships to promote content.

Benefits

• Comprehensive health and wellness packages
• Paid time off and leave policies
• Professional development and training opportunities
• Supportive team culture and work environment

Company Culture

• Diversity and Inclusion: We are committed to creating a workplace that is diverse and inclusive for all employees.
• Work-Life Balance: We believe in a healthy work-life balance and provide flexible working arrangements.
• Community Engagement: We engage with and support our local communities through various initiatives.