SEO Specialist

Job Description

Join our team as an SEO Specialist and help optimize digital content for search engines. You will analyze website performance, recommend improvements, and work to increase organic traffic. If you're a detail-oriented individual who thrives in a fast-paced environment, we want to hear from you!

Responsibilities

• Conduct SEO audits and identify opportunities for optimization.
• Perform keyword research to guide content strategy.
• Develop and implement on-page and off-page SEO strategies.
• Analyze and report on website traffic metrics using tools like Google Analytics and SEMrush.
• Collaborate with content creators to develop SEO-friendly content.
• Monitor and evaluate search rankings and performance metrics.
• Work with web developers to implement technical SEO improvements.
• Stay current with SEO trends and algorithm updates to adjust strategies as needed.
• Create SEO-friendly landing pages to drive conversions.
• Train staff on SEO best practices and techniques.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or a related field
• Certificate in SEO or Digital Marketing is a plus

Experience

• 3+ years of experience in SEO or digital marketing

Technical Skills

• SEO Tools (e.g., Google Analytics, SEMrush, Moz)
• Content Management Systems (CMS)

Soft Skills

• Analytical Skills
• Communication

Certifications

• Google Analytics Certification
• SEO Certification from a recognized institution

Languages

• English: Fluent

Advantageous

• Experience with PPC and Google Ads: Familiarity with paid search marketing and how it complements SEO strategies.
• Knowledge of HTML/CSS: Understanding of basic HTML and CSS principles to assist with website optimization.

Benefits

• Competitive salary with performance-based bonuses
• Medical aid and provident fund contributions
• Flexible working hours
• Opportunities for professional development and training

Company Culture

• Innovative Environment: We foster a culture of innovation, encouraging our team to think creatively and push boundaries.
• Team Collaboration: Collaboration is key within our diverse team, where everyone's voice is valued.
• Growth Mindset: We prioritize personal and professional growth, with ample opportunities for training and career advancement.