Market Research Analyst

Job Description

Seeking a Market Research Analyst to enhance our team in Johannesburg. Your analytical skills will be essential in collecting and interpreting data to inform our marketing direction and product offerings. This role requires a combination of quantitative skills and qualitative analysis to derive actionable insights from market data.

Responsibilities

• Gather qualitative and quantitative data through various research methodologies.
• Review and synthesize existing market research reports and findings.
• Present research findings to senior management and other departments.
• Support data-driven decision making across the company.
• Develop strategic recommendations based on timely market insights.
• Maintain databases of market research information and relevant statistics.

Requirements

Education

• Master's degree in Marketing or Business Administration preferred

Experience

• 3-5 years of relevant work experience in market research

Technical Skills

• SPSS or R
• Survey Design

Soft Skills

• Project Management
• Problem Solving

Languages

• English: Fluent

Advantageous

• Familiarity with CRM software: Experience with tools like HubSpot or Salesforce for data management.
• Ability to conduct qualitative research: Experience with focus groups and interviews to gather in-depth insights.

Benefits

• Competitive salary package
• Health and wellness benefits
• Flexible working hours and leave policy
• Professional development opportunities

Company Culture

• Collaborative Spirit: We foster a team-oriented culture where collaboration is key to our success.
• Respect for All: We respect each individual’s contribution and value diverse perspectives.