Market Research Analyst

Job Description

Join our team as a Market Research Analyst where you'll utilize market data to track performance and insights of the company. The right candidate will possess a strong analytical ability and comprehensive understanding of market research tools and methodologies.

Responsibilities

• Conduct market analysis to identify trends and insights.
• Design and implement surveys and focus groups.
• Analyze data using statistical methods and software tools.
• Prepare comprehensive reports with actionable recommendations.
• Collaborate with marketing teams to align research findings with business goals.
• Present findings to clients and internal stakeholders.
• Monitor competitor activities and market conditions.
• Manage projects to ensure timely delivery of outcomes.
• Maintain accurate records of research processes and results.
• Develop and test hypotheses based on collected data.

Requirements

Education

• Bachelor's degree in Marketing, Business, or relevant field
• Master's degree is an advantage

Experience

• 3+ years of experience in market research or a related field

Technical Skills

• Statistical Analysis Software (SAS)
• Microsoft Excel

Soft Skills

• Analytical Thinking
• Communication

Certifications

• Certified Market Research Analyst (CMRA)
• Data Analytics Certification

Languages

• English: Fluent

Advantageous

• Experience with digital marketing analytics: Familiarity with tools like Google Analytics and social media insights.
• Knowledge of consumer behavior theories: Understanding of how consumer psychology affects buying choices.

Benefits

• Competitive salary package
• Health, dental and vision insurance
• Paid time off and holidays
• Professional development opportunities

Company Culture

• Team-oriented environment: We promote teamwork and collaboration to deliver outstanding results.
• Innovation-driven: Our culture emphasizes continuous improvement and innovation.
• Supportive environment: We believe in supporting our team members with opportunities for growth.