Market Research Analyst

Job Description

As a Market Research Analyst, you will play a crucial role in guiding our clients towards successful market strategies. This position entails collecting, analyzing, and interpreting data, and producing insightful reports that will help shape client strategies. We seek someone who thrives on data and has the communication skills to convey complex information effectively.

Responsibilities

• Spearhead industry trend analysis to support strategic planning.
• Ensure research outcomes are accurate and relevant to client objectives.
• Assist in the development of marketing strategies based on research data.
• Collaborate with internal teams to drive data-driven decision-making.
• Regularly update clients on research progress and insights.

Requirements

Education

• Bachelor's degree in a related field
• Postgraduate qualification in Market Research preferred

Experience

• 3+ years of relevant experience in market analysis

Technical Skills

• SPSS or SAS
• Microsoft Excel

Soft Skills

• Analytical Thinker
• Interpersonal Skills

Certifications

• Market Research Association Certification

Languages

• English: Fluent

Advantageous

• Proficiency in statistical software (e.g., R): Advanced statistical analysis skills using R programming language.
• Experience with focus groups and interviews: Hands-on experience in conducting qualitative research methods.

Benefits

• Comprehensive health insurance and wellness programmes
• Retirement benefits with employer contributions
• Flexible work schedule
• Support for continued education and certifications

Company Culture

• Continuous Learning: We believe in ongoing education and provide our team with resources to develop their skills.
• Flexibility: We offer flexible working conditions to help our employees maintain a healthy work-life balance.
• Community Engagement: We are committed to making a positive impact in the communities we serve, encouraging team involvement in outreach activities.