Digital Marketing Specialist

Job Description

We are seeking a creative and analytical Digital Marketing Specialist to join our team in Port Elizabeth. The ideal candidate will have a passion for digital marketing, including SEO, social media, and content creation, and will play a key role in developing and executing marketing strategies that deliver measurable results.

Responsibilities

• Implement SEO best practices to improve organic search rankings.
• Develop comprehensive content marketing strategies.
• Engage with audience via social media platforms to foster community.
• Track and report on performance metrics of digital campaigns.
• Work closely with the sales team to align digital efforts with business goals.
• Organize and oversee webinars and virtual events.
• Manage and optimize PPC campaigns for effective results.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field
• Master's in Marketing or Business Administration is preferred

Experience

• 3+ years of experience in digital marketing or social media strategy

Technical Skills

• PPC Advertising
• Email Marketing

Soft Skills

• Project Management
• Communication

Certifications

• Social Media Certification
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Familiarity with marketing automation software: Experience with tools like HubSpot or Marketo.
• Knowledge in UX/UI principles: Understanding of user experience and interface design principles.

Benefits

• Attractive salary package
• Health, dental, and vision insurance
• Employee development programs
• Work-from-home options available

Company Culture

• Growth and Development: We support our employees' growth through training and mentorship opportunities.
• Work-Life Balance: We prioritize work-life balance and flexibility in our work culture.
• Fun and Engaging Environment: We create an enjoyable atmosphere where creativity can thrive.