Digital Marketing Analyst

Job Description

We are seeking a detail-oriented Digital Marketing Analyst to join our team in Johannesburg. The successful candidate will leverage analytical skills to optimize our digital marketing strategies, focusing on data-driven decision-making and campaign performance. You will work closely with marketing teams to analyze trends, track metrics, and report on campaign effectiveness.

Responsibilities

• Evaluate the success of marketing initiatives through data analysis.
• Coordinate with external vendors and partners on marketing projects.
• Prepare presentations to communicate findings and strategies to management.
• Identify key performance indicators (KPIs) for tracking success across campaigns.
• Support senior analysts in various data-driven marketing projects.

Requirements

Education

• Bachelor's degree in Marketing, Statistics, or a related field
• Master's degree is preferred

Experience

• 3+ years of experience in a data-driven marketing role

Technical Skills

• Marketing Automation Tools
• Social Media Analytics

Soft Skills

• Problem Solving
• Teamwork

Certifications

• Digital Marketing Institute Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Knowledge of CRM Systems: Familiarity with CRM software like Salesforce or HubSpot to manage customer interactions.
• Experience with Content Management Systems: Proficiency in managing content on platforms like WordPress or Drupal.

Benefits

• Comprehensive medical and dental cover
• Annual performance bonuses
• Remote work options available
• Continuous learning and training opportunities

Company Culture

• Diversity and Inclusion: We celebrate diversity and encourage applications from all backgrounds.
• Work-Life Balance: We promote a healthy work-life balance and flexible schedules.
• Continuous Learning: We provide training and upskilling opportunities to foster growth.