Digital Marketing Specialist

Job Description

We are looking for a passionate Digital Marketing Specialist to manage our online marketing efforts. You will be instrumental in executing SEO strategies, managing ad campaigns, and enhancing our social media presence.

Responsibilities

• Plan and execute integrated digital marketing campaigns.
• Assess effectiveness of marketing campaigns using analytics tools.
• Create compelling online content aligned with brand messaging.
• Collaborate with influencers for promotional opportunities.
• Manage customer feedback and implement strategies to enhance service.
• Track conversion rates and optimize accordingly.
• Develop training materials for staff on digital marketing best practices.

Requirements

Education

• Bachelor's degree in Marketing or Communications
• Relevant certifications in digital marketing are preferred

Experience

• 5+ years in digital marketing with a strong portfolio

Technical Skills

• Content Marketing
• Social Media Management

Soft Skills

• Creativity
• Teamwork

Certifications

• Google Ads Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Knowledge of HTML/CSS: Ability to make minor edits to web content.
• Experience with A/B Testing: Skills in optimizing campaigns through A/B testing techniques.

Benefits

• Strong company culture focused on innovation
• Paid time off plus public holidays
• Access to online courses and training resources
• Wellness programs and gym membership

Company Culture

• Passion: Our team is passionate about digital marketing and driven to achieve results.
• Continuous Learning: We support ongoing training and professional development for all employees.
• Work-Life Balance: We prioritize a healthy work-life balance with flexible working arrangements.