Digital Marketing Specialist

Job Description

As a Digital Marketing Specialist in Johannesburg, you will play a vital role in shaping our online presence. Your key duties will include strategizing and implementing digital marketing campaigns that align with our brand vision. You should be adept at using digital analytics tools to measure success and refine strategies.

Responsibilities

• Develop and manage digital marketing campaigns across various platforms.
• Oversee SEO and SEM strategies to improve website visibility.
• Manage social media accounts and develop engaging content.
• Utilize analytics tools to track and report on campaign performance.
• Collaborate with cross-functional teams to align marketing strategies with business goals.
• Conduct market research to identify trends and customer needs.
• Monitor industry trends and adjust strategies accordingly.
• Create and manage newsletters and email marketing campaigns.
• Assist in budget management for digital marketing activities.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or a related field
• Master's degree is an advantage

Experience

• 3-5 years of experience in digital marketing

Technical Skills

• SEO/SEM
• Google Analytics
• Social Media Advertising

Soft Skills

• Creative Thinking
• Analytical Skills
• Communication

Certifications

• Google Ads Certification
• HubSpot Inbound Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with content marketing strategies: Knowledge in crafting compelling content for digital platforms.
• Proficiency in graphic design tools: Experience in using design software like Adobe Creative Suite.

Benefits

• Competitive salary and performance bonuses
• Health, dental, and vision insurance
• Flexible working hours
• Opportunity for professional development
• Friendly and collaborative work environment

Company Culture

• Innovation: We cultivate a culture of innovation where new ideas are encouraged and valued.
• Collaboration: Teamwork is at the heart of our success, fostering a collaborative environment.
• Diversity: We embrace diversity and are committed to creating an inclusive workplace.