Content Marketing Manager

Job Description

As the Content Marketing Manager, you will play a key role in shaping the content strategy and executing campaigns that resonate with our target audience in Johannesburg. Your expertise in content creation, SEO, and analytics will guide our approach, ensuring that every piece of content aligns with our brand's goals. You will lead a talented team and collaborate closely with designers and marketing specialists to deliver compelling and engaging content.

Responsibilities

• Formulate and execute the content marketing roadmap.
• Supervise the quality of content produced by the team.
• Develop KPIs to measure content success and ROI.
• Engage with users on social channels and respond to feedback.
• Coordinate with PR teams to promote content through press releases.
• Utilize marketing automation tools to streamline processes.
• Conduct workshops and training for the content team.
• Evaluate new content formats and channels for potential use.
• Ensure compliance with legal standards in all content.
• Lead brainstorming sessions for innovative content ideas.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or relevant field
• Relevant certifications are a plus

Experience

• 5+ years in content marketing with leadership experience preferred

Technical Skills

• Social Media Marketing
• Email Marketing

Soft Skills

• Problem-solving
• Team Management

Certifications

• HubSpot Content Marketing Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Knowledge of graphic design tools: Experience with tools like Adobe Creative Suite to create visual content.
• Background in public relations: Understanding of PR strategies and how they align with content marketing efforts.

Benefits

• Comprehensive health insurance
• Remote working options
• Wellness programs and gym memberships
• Professional development and training opportunities

Company Culture

• Diversity: We value diversity and strive to create an inclusive environment for all employees.
• Flexibility: Our workplace offers flexibility to support a healthy work-life balance.
• Empowerment: We empower our employees to take initiative and lead their projects.