Digital Marketing Specialist

Job Description

We are seeking a Digital Marketing Specialist to join our Johannesburg team. The ideal candidate will have a deep understanding of digital marketing channels, including SEO, SEM, social media, and content marketing. You will be responsible for strategizing and executing innovative digital campaigns that enhance our brand and drive client engagement.

Responsibilities

• Manage and optimize PPC campaigns to maximize conversions.
• Ensure brand consistency across all digital channels.
• Engage with influencers and partners to enhance brand awareness.
• Prepare and present marketing reports to stakeholders.
• Facilitate webinars and online events to engage with clients.
• Utilize CRM tools to manage customer relationships and improve retention.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Relevant certifications are preferred

Experience

• 3+ years in managing digital campaigns

Technical Skills

• Social Media Marketing
• PPC Advertising

Soft Skills

• Teamwork
• Time Management

Certifications

• Facebook Blueprint Certification
• Digital Marketing Institute Certification

Languages

• English: Fluent

Advantageous

• Familiarity with CRM Software: Experience with CRM tools for managing customer interactions.
• Video Content Creation: Ability to create and edit video content for marketing.

Benefits

• Comprehensive medical aid coverage
• Generous retirement plan with company match
• Flexible working options
• Ongoing training and development opportunities

Company Culture

• Diversity and Inclusion: We celebrate diverse backgrounds and experiences, fostering an inclusive workplace.
• Work-Life Balance: We promote a healthy work-life balance, encouraging time off for personal wellness.
• Community Involvement: We actively engage in community service and outreach initiatives.