Digital Marketing Specialist

Job Description

We are looking for a talented Digital Marketing Specialist to join our team in Pretoria. The ideal candidate will be passionate about digital marketing, with a strong understanding of SEO, PPC, content marketing, and social media strategies. This role requires a creative thinker who can develop effective marketing campaigns that drive engagement and conversion.

Responsibilities

• Strategize and execute email marketing campaigns to retain and engage customers.
• Monitor SEO performance and make adjustments as necessary.
• Conduct market research to identify new opportunities and customer preferences.
• Collaborate with sales and product teams to align marketing strategies.
• Deliver innovative marketing solutions tailored to client needs.

Requirements

Education

• Bachelor's degree in Digital Marketing, Business, or a related field
• Master's degree in Marketing is an advantage

Experience

• 3+ years of experience in managing digital marketing campaigns

Technical Skills

• Social Media Advertising
• Email Marketing

Soft Skills

• Team Collaboration
• Adaptability

Certifications

• Facebook Blueprint Certification
• HubSpot Inbound Marketing Certification

Languages

• English: Fluent

Advantageous

• Familiarity with web development basics (HTML/CSS): Basic knowledge of web technologies to collaborate with development teams.
• Experience with CRM tools (e.g., HubSpot, Salesforce): Understanding of customer relationship management systems.

Benefits

• Comprehensive health, dental, and vision benefits
• Generous leave policies
• Work from home options available
• Continuous learning opportunities and training programs

Company Culture

• Innovation: Our team thrives on innovation, encouraging everyone to bring fresh ideas to the table.
• Growth Mindset: We believe in continuous growth and development; we support our employees with training and mentorship.
• Work-Life Balance: We prioritize a healthy work-life balance to ensure employee satisfaction and well-being.