Public Relations Officer

Job Description

We are seeking a Public Relations Officer who will be responsible for managing and enhancing the public image of our company. The ideal candidate will support our marketing and communications strategies by managing media relations, developing press releases, and organizing events. You will work closely with various departments to align PR goals with business objectives.

Responsibilities

• Create and manage a media contact list and build relationships with key journalists.
• Draft and distribute press releases that engage the media and public.
• Analyze communication and PR trends to improve strategies.
• Act as the spokesperson for the organization in media interactions.
• Support crisis communication strategies and manage reputational risks.

Requirements

Education

• Bachelor's degree in Marketing or Public Relations
• Relevant postgraduate qualification is an advantage

Experience

• Minimum 5 years in a PR role with proven track record

Technical Skills

• Event Management

Soft Skills

• Networking Skills

Certifications

• Public Relations Society of America Accreditation (APR)

Languages

• English: Fluent

Advantageous

• Experience with digital marketing tools: Familiarity with social media platforms and analytics tools.
• Bilingual: Proficiency in another language (Afrikaans/Zulu) is an asset.

Benefits

• Competitive salary
• Health and wellness benefits
• Flexible working hours
• Opportunities for professional development

Company Culture

• Collaborative Environment: We encourage teamwork and creativity in a supportive workplace.
• Passion for Communication: Our team is driven by a passion for effective communication and connection.