Digital Marketing Specialist

Job Description

We are seeking a creative and analytical Digital Marketing Specialist to join our talented team in Johannesburg. The ideal candidate will have a passion for digital marketing and a proven track record in developing effective campaigns that drive traffic, engagement, and conversions. In this role, you will be responsible for managing our online presence, including social media, email marketing, SEO, and paid advertising strategies.

Responsibilities

• Plan and execute SEO/SEM strategies to drive traffic.
• Engage with the community on social media channels to foster brand loyalty.
• Analyze competitor strategies and adjust marketing tactics accordingly.
• Create and manage email marketing campaigns to enhance customer retention.
• Develop digital content strategies to improve brand awareness.
• Utilize analytics tools to optimize campaigns and achieve KPIs.
• Collaborate with cross-functional teams for comprehensive marketing efforts.
• Participate in marketing events and trade shows to promote services.

Requirements

Education

• Bachelor's degree in Communications or related field
• Masters in Marketing is a plus

Experience

• 4+ years of experience in digital marketing roles

Technical Skills

• PPC Advertising
• Social Media Strategy

Soft Skills

• Creativity
• Teamwork

Certifications

• Digital Marketing Institute Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Familiarity with CRM software: Experience with tools such as Salesforce or HubSpot CRM.
• Video marketing experience: Knowledge in creating promotional videos for social media.

Benefits

• Comprehensive health coverage
• Annual leave and sick leave
• Remote working options
• Training and mentorship programs

Company Culture

• Innovation Driven: We encourage out-of-the-box thinking and embrace innovative solutions.
• Work-Life Balance: We believe in maintaining a healthy work-life balance for our employees.
• Employee Empowerment: We empower our employees to take initiative and make decisions.