Digital Marketing Manager

Job Description

Join us in Durban as a Digital Marketing Manager where you will oversee our digital marketing initiatives, including SEO, content marketing, social media, and email campaigns. Your expertise will shape our online presence and growth.

Responsibilities

• Lead creative brainstorming sessions for new campaigns.
• Monitor the digital marketing landscape for emerging trends.
• Enhance user experience across digital channels.
• Ensure alignment of marketing strategies with overall business goals.
• Provide training and support to junior marketers.
• Conduct competitor analysis to identify opportunities.
• Manage and optimize PPC campaigns for ROI.
• Report on marketing KPIs, providing actionable insights.
• Collaborate on event marketing and promotional strategies.
• Encourage innovative thinking and experimentation within the team.

Requirements

Education

• Bachelor's degree in Marketing or Communications
• Master's degree in Marketing is preferred

Experience

• 5+ years of experience in a digital marketing role

Technical Skills

• Social Media Marketing
• Email Marketing
• PPC Advertising
• Data Analysis

Soft Skills

• Strategic Thinking
• Networking

Certifications

• Digital Marketing Certification
• Google Analytics Certification

Languages

• English: Fluent
• Zulu: Basic

Advantageous

• Familiarity with video marketing: Experience in creating video content for platforms like YouTube.
• Understanding of affiliate marketing strategies: Knowledge of how to leverage influencer partnerships.

Benefits

• Comprehensive health coverage
• Retirement savings plan with company matching
• Professional development and training opportunities
• Casual dress code and vibrant work culture

Company Culture

• Continuous Learning: We prioritize ongoing training and professional development for our staff.
• Team Collaboration: We encourage teamwork and collaborative projects to bring out the best in everyone.
• Work-Life Balance: We promote a healthy work-life balance with flexible working arrangements.