Digital Marketing Specialist

Job Description

We are looking for a motivated Digital Marketing Specialist to join our team in Johannesburg. The ideal candidate will have a strong understanding of digital marketing channels, including SEO, PPC, social media, and content marketing. You will be responsible for developing and executing online marketing campaigns that drive brand awareness and customer engagement.

Responsibilities

• Plan and execute integrated digital marketing campaigns, including SEO, paid ads, and email marketing.
• Utilize analytics tools to assess the effectiveness of campaigns and recommend optimizations.
• Develop comprehensive content strategies that align with brand goals.
• Engage with online communities to enhance brand reputation and customer loyalty.
• Collaborate with external partners on cross-promotional activities.
• Keep up with industry changes and make recommendations for new technologies.
• Support lead generation efforts through marketing automation tools.
• Assist in managing the marketing budget and resources.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field

Experience

• 3-5 years of experience in a digital marketing role

Technical Skills

• Content Management Systems (CMS)
• Email Marketing

Soft Skills

• Analytical Skills
• Adaptability

Certifications

• Facebook Blueprint Certification
• Digital Marketing Institute Certification

Languages

• English: Fluent
• Zulu: Basic

Advantageous

• Familiarity with analytics tools: Experience with tools like SEMrush or Moz for SEO optimization.
• Previous agency experience: Experience working in a marketing agency environment.

Benefits

• Comprehensive health benefits and retirement savings
• Generous leave policies and work-life balance
• Continuous learning and development opportunities
• Team-building activities and company events

Company Culture

• Diversity and Inclusion: We embrace diverse backgrounds and perspectives to foster innovation.
• Continuous Learning: We encourage professional development and provide resources for ongoing education.
• Work-life Balance: We prioritize a healthy work-life balance for our employees' well-being.