Digital Marketing Specialist

Job Description

We are looking for a passionate Digital Marketing Specialist to join our bustling team in Durban. The right candidate will be responsible for creating and implementing effective marketing strategies, managing social media accounts, and driving web traffic to optimize online presence.

Responsibilities

• Lead the digital marketing strategy to boost online engagement.
• Analyze web analytics to adjust strategies for better performance.
• Support the SEO strategy to enhance organic search visibility.
• Create and manage digital advertising campaigns on platforms like Google and Facebook.
• Develop reports that evaluate the performance of online marketing initiatives.
• Assist with the coordination of marketing events and promotions.
• Stay up-to-date with industry trends to ensure competitive advantage.
• Cultivate partnerships with influencers to enhance marketing efforts.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field

Experience

• 4+ years of experience in digital marketing

Technical Skills

• Email Marketing
• PPC Advertising

Soft Skills

• Teamwork
• Time Management

Certifications

• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Experience in e-commerce marketing: Knowledge in e-commerce platforms and strategies to drive sales.
• Familiarity with CRM software: Experience in using CRM systems for managing customer relationships.

Benefits

• Comprehensive medical aid
• Paid time off for holidays and sick days
• Access to training and workshops
• Employee discounts on services

Company Culture

• Diversity and Inclusion: We are committed to creating a diverse and inclusive workplace for all.
• Work-Life Balance: We promote a healthy work-life balance to ensure employee well-being.