Digital Marketing Manager

Job Description

We are seeking a hands-on Digital Marketing Manager to lead our marketing efforts in Cape Town. The ideal candidate will possess a comprehensive understanding of digital marketing practices, including SEO, PPC, and social media strategies, to drive our brand forward.

Responsibilities

• Direct the digital marketing strategy including social media, email marketing, and content marketing.
• Analyze data to identify trends and make informed decisions on marketing strategies.
• Collaborate with cross-functional teams to ensure cohesive messaging across all platforms.
• Optimize user experience on the website to increase conversion rates.
• Prepare regular reports on campaign performance and strategic recommendations.
• Conduct A/B testing to determine the best approaches for campaigns.

Requirements

Education

• Bachelor's degree in Marketing or Business
• Relevant certifications are a plus

Experience

• 5+ years managing digital marketing projects

Technical Skills

• Email Marketing
• Content Strategy

Soft Skills

• Creativity
• Team Management

Certifications

• Facebook Blueprint Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Experience with Data Analytics Tools: Knowledge of analytics tools to measure campaign effectiveness.
• Understanding of User Experience (UX): Ability to optimize user experience across digital platforms.

Benefits

• Comprehensive health insurance
• 401(k) with company matching
• Remote work flexibility
• Employee wellness programs

Company Culture

• Continuous Learning: We support ongoing education and training for personal and professional growth.
• Work-Life Balance: We prioritize a healthy work-life balance for our employees.