Market Research Analyst

Job Description

We are on the hunt for a detail-oriented Market Research Analyst to join our dynamic team in Pretoria. This role will focus on analyzing market trends, consumer behavior, and competitor strategies to inform business decisions.

Responsibilities

• Perform qualitative and quantitative research methodologies to gather market intelligence.
• Synthesize large amounts of data into clear and concise presentations.
• Coordinate with internal and external stakeholders to facilitate research projects.
• Use advanced statistical techniques to analyze and interpret market data.
• Identify potential opportunities and threats in the marketplace.
• Report on consumer behavior trends and preferences.
• Support the product development cycle with relevant insights.
• Assist in developing strategies to improve customer satisfaction based on research findings.

Requirements

Education

• Bachelor's degree in a relevant field
• Master's degree is preferred

Experience

• Minimum of 4 years in market research

Technical Skills

• Excel
• SAS or SPSS

Soft Skills

• Teamwork
• Attention to Detail

Certifications

• Google Analytics Certification
• Microsoft Excel Certification

Languages

• English: Fluent

Advantageous

• Familiarity with digital marketing strategies: Knowledge of how digital marketing integrates with market research insights.
• Ability to conduct brand analysis: Experience in analyzing brand performance and competitive positioning.

Benefits

• Health and wellness benefits
• Retirement savings plan with matching contributions
• Flexible working hours
• Opportunities for professional development

Company Culture

• Innovation: Our culture encourages innovative thinking and creativity, shaping the future of market research.
• Collaboration: We're committed to fostering a collaborative environment where team success is a shared achievement.
• Integrity: Honesty and transparency guide our interactions and decision-making processes.