Market Research Analyst

Job Description

We are on the hunt for a detail-oriented Market Research Analyst to join our dynamic team in Pretoria. This role will focus on analyzing market trends, consumer behavior, and competitor strategies to inform business decisions.

Responsibilities

• Collect and analyze data from various market sources.
• Create and maintain comprehensive databases for ongoing research.
• Develop models to forecast market trends.
• Collaborate on marketing strategies with the sales team.
• Track effectiveness of marketing campaigns through data analysis.
• Generate periodic reports summarizing key insights and recommendations.
• Facilitate workshops to share research insights with cross-functional teams.
• Identify gaps in market knowledge and design studies to fill these gaps.

Requirements

Education

• Bachelor's degree in a relevant field
• Master's degree is preferred

Experience

• Minimum of 4 years in market research

Technical Skills

• Excel
• SAS or SPSS

Soft Skills

• Teamwork
• Attention to Detail

Certifications

• Google Analytics Certification
• Microsoft Excel Certification

Languages

• English: Fluent

Advantageous

• Familiarity with digital marketing strategies: Knowledge of how digital marketing integrates with market research insights.
• Ability to conduct brand analysis: Experience in analyzing brand performance and competitive positioning.

Benefits

• Comprehensive health coverage
• Generous leave policy
• Professional training opportunities
• Work-life balance initiatives

Company Culture

• Diversity: We embrace diversity and inclusion in our workforce, valuing the unique perspectives of every team member.
• Continuous Learning: We’re committed to ongoing professional development, ensuring our team stays ahead in the industry.
• Work-Life Balance: We prioritize the well-being of our employees and support a healthy work-life balance.