Digital Advertising Specialist

Job Description

We are seeking a passionate Digital Advertising Specialist to join our Cape Town team. In this role, you will be responsible for developing and executing digital advertising campaigns across various platforms. You will collaborate closely with our marketing team to enhance our clients' online presence.

Responsibilities

• Design, execute, and manage comprehensive digital advertising campaigns.
• Enhance brand visibility through targeted advertising efforts and social media engagement.
• Evaluate campaign performance and adjust strategies to meet KPIs.
• Collaborate with the analytics team to track customer behavior and engagement.
• Develop engaging copy and visuals to attract target audiences.
• Provide insights and recommendations for future campaigns based on data analysis.
• Oversee social media strategy and content for cohesive messaging.
• Work with influencers and partners to expand audience reach.

Requirements

Education

• Bachelor's degree in Marketing or Digital Media
• Relevant certifications in digital marketing are an advantage

Experience

• 2-4 years experience in digital advertising or related fields

Technical Skills

• Search Engine Marketing (SEM)

Soft Skills

• Teamwork

Certifications

• HubSpot Inbound Marketing Certification

Languages

• English: Fluent

Advantageous

• Strong knowledge of SEO best practices: Ability to integrate SEO principles into digital advertising strategies.
• Familiarity with A/B testing methodologies: Experience in running A/B tests to optimize advertising campaigns.

Benefits

• Comprehensive health coverage
• Performance bonuses
• Remote work days
• Employee training and workshops

Company Culture

• Diversity and Inclusion: We are committed to creating a workplace that reflects the diversity of our community.
• Supportive Atmosphere: Our team members support one another, fostering an inclusive and positive work environment.