Digital Marketing Specialist

Job Description

Join us as a Digital Marketing Specialist and play a pivotal role in enhancing our online strategy! You’ll develop and implement marketing campaigns designed to promote our services, manage our social media platforms, and monitor performance metrics. This is an exciting opportunity to work in a fast-paced environment and contribute significantly to our brand's growth.

Responsibilities

• Execute brand development and lead generation campaigns.
• Analyse website and campaign performance using analytics tools.
• Oversee social media content scheduling and engagement strategies.
• Create and manage paid advertising campaigns.
• Conduct A/B testing to enhance conversion rates.
• Work closely with designers and content creators to produce effective marketing materials.
• Organise and manage online webinars or events for lead generation.
• Engage with clients and build relationships to enhance brand loyalty.
• Streamline proposal processes using CRM tools.
• Stay informed of competitors' digital marketing strategies.

Requirements

Education

• Bachelor's degree in Communication or Digital Media
• Additional certifications in Digital Marketing are ideal

Experience

• 4-6 years of comprehensive experience in digital marketing

Technical Skills

• PPC Advertising
• Content Management Systems

Soft Skills

• Flexibility
• Collaboration

Certifications

• Facebook Blueprint Certification
• Google Analytics Individual Qualification

Languages

• English: Fluent

Advantageous

• Experience with Marketing Automation Tools: Familiarity with marketing automation and CRM platforms.
• Knowledge of Affiliate Marketing: Understanding affiliate marketing principles and strategies.

Benefits

• Comprehensive health care and dental cover
• Flexible working arrangements
• Education reimbursement for personal growth
• Team-building events and outings

Company Culture

• Inclusivity: We value diversity and work to create an inclusive culture that celebrates differences.
• Work-Life Balance: We recognize the importance of work-life balance and promote flexibility in our working arrangements.
• Community Engagement: We actively participate in community initiatives and encourage giving back.