Market Research Analyst

Job Description

We are seeking a skilled Market Research Analyst to join our dynamic team in Cape Town. The ideal candidate will be responsible for analyzing market trends, collecting data, and providing insights that drive strategic decision-making.

Responsibilities

• Lead market analysis projects and collaborate closely with business units.
• Gather and synthesize data to highlight consumer behavior and preferences.
• Develop market segmentation strategies for targeted marketing efforts.
• Work with the Data Science team to enhance predictive analysis capabilities.
• Update management on market trends and forecasts regularly.
• Assist colleagues in data interpretation and insight development.
• Continuously assess market strategies for improvement opportunities.

Requirements

Education

• Bachelor's degree in Marketing, Business Analytics, or related field
• Master's in Business Administration is a strong plus

Experience

• 4+ years in market research, with data analytics experience

Technical Skills

• SPSS or SAS
• Google Analytics

Soft Skills

• Project Management
• Interpersonal Skills

Languages

• English: Fluent

Advantageous

• Experience with R programming for statistical analysis: Use R for advanced data handling and statistical modeling.
• Knowledge of consumer psychology and behavior: Insight into consumer behavior to enhance strategy efforts.

Benefits

• Comprehensive health and dental insurance
• Annual leave and sick leave policies
• Mentorship program for career advancement
• Inclusive workplace with diversity initiatives

Company Culture

• Inclusivity: We are dedicated to maintaining an inclusive environment where all voices are valued and heard.
• Work-Life Balance: We understand the importance of balancing work and personal life, offering flexibility to our employees.
• Community Engagement: We believe in giving back to the community and encourage our employees to engage in local initiatives.