Market Research Analyst

Job Description

We are seeking a skilled Market Research Analyst to join our dynamic team in Cape Town. The ideal candidate will be responsible for analyzing market trends, collecting data, and providing insights that drive strategic decision-making.

Responsibilities

• Execute market surveys and consumer feedback sessions.
• Interpret data to provide actionable recommendations.
• Utilize advanced analytics techniques for data interpretation.
• Prepare visualizations and reports to share insight with the executive team.
• Engage with cross-functional teams to support product positioning and messaging.
• Investigate and report on competitive activities and trends.
• Ensure accuracy and reliability of data sources used in analysis.

Requirements

Education

• Bachelor's degree in Marketing, Business Analytics, or related field
• Master's in Business Administration is a strong plus

Experience

• 4+ years in market research, with data analytics experience

Technical Skills

• SPSS or SAS
• Google Analytics

Soft Skills

• Project Management
• Interpersonal Skills

Languages

• English: Fluent

Advantageous

• Familiarity with data visualization tools such as Tableau or Power BI: Experience using visualization tools to present complex data in an accessible manner.
• Understanding of digital marketing metrics: Knowledge of KPIs and metrics that drive digital marketing strategies.

Benefits

• Comprehensive health and dental insurance
• Annual leave and sick leave policies
• Mentorship program for career advancement
• Inclusive workplace with diversity initiatives

Company Culture

• Team Collaboration: Our culture thrives on teamwork and shared success. We value diverse perspectives that empower our decision-making process.
• Innovation: We encourage innovative thinking, allowing our team to explore new ideas and approaches in market research.
• Continuous Learning: We promote ongoing professional development and lifelong learning among our team members.