Digital Marketing Specialist

Job Description

We are on the lookout for a Digital Marketing Specialist to join our Johannesburg office. This role will involve strategizing and executing digital marketing campaigns, monitoring online performance, and creating engaging content. The successful candidate will be driven, creative, and possess strong analytical skills.

Responsibilities

• Plan, implement, and optimize paid advertising campaigns across various channels.
• Conduct keyword research to inform content strategy and SEO.
• Analyze web traffic metrics to identify areas for improvement.
• Create landing pages and optimize the user journey.
• Write compelling copy for digital platforms and advertisements.
• Manage online reputation and respond to customer inquiries.
• Develop partnerships with online influencers and content creators.
• Assist in the development of promotional marketing materials.
• Prepare reports for management on campaign effectiveness and ROI.
• Engage in continuous learning and development of marketing skills.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or a related field
• Master's degree is a plus

Experience

• Minimum of 3 years in digital marketing or related field

Technical Skills

• SEO
• Google Analytics
• PPC Advertising
• Content Management Systems
• Social Media Tools

Soft Skills

• Creativity
• Analytical Thinking
• Communication

Certifications

• Google Ads Certification
• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with email marketing platforms: Familiarity with platforms like Mailchimp or HubSpot.
• Knowledge of graphic design software: Basic skills in software such as Adobe Photoshop or Canva.

Benefits

• Competitive salary
• Health and wellness benefits
• Flexible working hours
• Opportunity for professional development and growth

Company Culture

• Innovation: We embrace new ideas and encourage creativity in all aspects of our work.
• Team Spirit: Our culture promotes collaboration and mutual support among team members.
• Flexibility: We offer flexible work arrangements to help achieve a healthy work-life balance.