Market Research Analyst

Job Description

We are looking for a Market Research Analyst to join our dynamic team in Cape Town. The ideal candidate should possess a keen analytical mind with the ability to gather and interpret market data effectively. Your insights will drive business strategies and help shape our client's marketing efforts. This role requires expertise in both qualitative and quantitative research methodologies.

Responsibilities

• Develop and execute market research projects.
• Identify and evaluate market opportunities for new products.
• Analyze data using statistical methods and prepare reports.
• Work closely with cross-functional teams to align marketing strategies.
• Conduct focus groups and interviews for qualitative insights.
• Ensure data accuracy and reliability through rigorous testing.
• Present findings and insights to stakeholders.
• Monitor changes in product and consumer ecosystems.
• Gather and analyze data to support business proposals.
• Track marketing effectiveness and ROI through data analysis.

Requirements

Education

• Bachelor's degree in Economics or a related field
• Master's degree in Market Research or Business Analytics preferred

Experience

• 4+ years of relevant experience in market research

Technical Skills

• SPSS
• Excel

Soft Skills

• Problem-solving
• Interpersonal Skills

Certifications

• Certified Market Research Professional (CMRP)
• Data Science Certification

Languages

• English: Fluent

Advantageous

• Experience in digital marketing analytics: Understanding of digital marketing metrics and analytics.
• Familiarity with social media insights: Knowledge of leveraging social media platforms for data collection.

Benefits

• Comprehensive health insurance
• Generous leave policy including parental leave
• Work-life balance initiatives
• Regular team-building events and social activities

Company Culture

• Passion for Data: We have a collective passion for understanding data and analytics.
• Diversity and Inclusion: We value diverse perspectives and experiences within our team.
• Empowering Employees: We empower our employees to take charge of their work and career paths.