SEO Specialist

Job Description

We are seeking an SEO Specialist to join our dynamic team in Durban. The ideal candidate will be responsible for optimizing our clients' online presence, driving organic traffic, and improving search engine rankings.

Responsibilities

• Implement on-page and off-page SEO tactics to boost organic rankings.
• Conduct competitive analysis and identify opportunities for growth.
• Utilize SEO tools such as Ahrefs, SEMrush, or Moz for insights.
• Manage link-building campaigns to drive traffic and improve visibility.
• Assist in creating SEO-friendly content to improve client engagement.
• Monitor algorithm updates and adjust strategies accordingly.
• Train junior staff on SEO best practices.

Requirements

Education

• Bachelor's degree in Marketing, Business Administration, or a related field
• Google Analytics Certification is preferred

Experience

• 5+ years of experience in SEO and digital marketing

Technical Skills

• Content Management Systems
• Link Building

Soft Skills

• Project Management
• Team Leadership

Certifications

• HubSpot Content Marketing Certification
• Advanced SEO Certification

Languages

• English: Fluent
• Zulu: Basic

Advantageous

• Familiarity with Social Media Marketing: Experience in leveraging social media platforms for SEO and content distribution.
• Proficiency in Data Visualization Tools: Ability to use data visualization tools to present performance metrics.

Benefits

• Comprehensive health insurance
• Annual leave and sick leave benefits
• Support for continuous learning
• Work-from-home flexibility

Company Culture

• Continuous Learning: We support ongoing education and development opportunities for all employees.
• Work-Life Balance: We believe in maintaining a healthy work-life balance to enhance productivity.
• Community Engagement: We engage with the local community through outreach and volunteer initiatives.