SEO Specialist

Job Description

We are on the lookout for an SEO Specialist in Pretoria to enhance our online visibility and drive organic traffic. The ideal candidate will possess a robust understanding of SEO practices, keyword research, and content optimization, ensuring we remain competitive in a digital age.

Responsibilities

• Lead the development of link-building strategies to improve authority.
• Analyze competitors’ SEO tactics and performance.
• Create detailed reports on traffic, rankings, and other SEO metrics.
• Train and mentor team members on SEO best practices.
• Contribute to content creation strategies to optimize for SEO.
• Build relationships with industry influencers for guest blogging opportunities.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field

Experience

• 3-5 years of experience in a similar role

Technical Skills

• Content Management Systems (CMS)
• Local SEO

Soft Skills

• Creativity
• Attention to Detail

Certifications

• HubSpot Content Marketing Certification
• SEO Specialist Certification

Languages

• English: Fluent

Advantageous

• Technical SEO skills: Experience with website speed optimization and mobile SEO best practices.
• Experience with A/B testing: Ability to run experiments to inform SEO strategies.

Benefits

• Comprehensive medical aid plan
• Yearly performance bonuses
• Work-from-home options
• Access to training and workshops

Company Culture

• Diversity and Inclusion: Our team is made up of diverse individuals, each adding unique perspectives.
• Open Communication: We promote transparency and open dialogue across all levels.
• Work-Life Balance: We value our employees' well-being and strive for a healthy work-life balance.