SEO Specialist

Job Description

We are seeking a skilled SEO Specialist to join our dynamic team in Johannesburg. The ideal candidate will possess a strong background in SEO best practices, keyword research, and analytics. You will be responsible for improving our website's visibility and ranking on search engines, driving organic traffic and enhancing user experience.

Responsibilities

• Define SEO benchmarks and KPIs.
• Develop content strategies that enhance online visibility.
• Conduct technical SEO assessments to improve site performance.
• Analyze and report on search trends and user engagement metrics.
• Support in the planning and execution of online campaigns.
• Communicate findings and suggestions to senior management.
• Establish relationships with influencers and partners for link-building.
• Contribute to the overall digital marketing strategy.
• Ensure all content adheres to SEO best practices before publishing.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field
• Master's degree in Digital Marketing or related field preferred

Experience

• 5+ years of experience in SEO with proven results

Technical Skills

• SEO Strategy Development
• Link Building

Soft Skills

• Project Management
• Team Collaboration

Certifications

• Advanced SEO Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Experience with A/B Testing: Familiarity with A/B testing methodologies to optimize website performance.
• Knowledge of Content Management Systems (CMS): Hands-on experience with popular CMS platforms.

Benefits

• Comprehensive health and wellness benefits
• Annual performance bonuses
• Flexible work arrangements
• Professional development support

Company Culture

• Inclusivity: We embrace diversity and foster an inclusive environment for all team members.
• Work-Life Balance: We prioritize a healthy work-life balance to promote employee well-being.
• Community Engagement: Active participation in community outreach and social responsibility initiatives.