Social Media Specialist

Job Description

Join our dynamic digital marketing team as a Social Media Specialist in Durban! We are looking for someone passionate about social media trends and strategies. Your role will involve developing, implementing, and managing our social media strategy to improve our online presence and marketing efforts. You’ll collaborate closely with various departments to promote our brand's messaging.

Responsibilities

• Design and curate content for all social media channels.
• Respond to comments and messages in a way that nurtures relationships.
• Establish best practices in social media management.
• Monitor brand reputation and respond accordingly to feedback and criticism.
• Analyze competitor social media strategies and create reports.
• Utilize social media tools for scheduling and analytics.
• Work with the design team to create promotional materials.
• Develop and maintain a social media calendar.

Requirements

Education

• Bachelor's degree in Marketing, Advertising, or a relevant field
• Certifications in Content Marketing or Social Media Marketing is preferred

Experience

• 3+ years of professional experience in social media marketing

Technical Skills

• SEO Principles
• Graphic Design

Soft Skills

• Teamwork
• Adaptability

Languages

• English: Fluent
• Zulu: Basic

Advantageous

• Experience with influencer marketing: Ability to liaise with influencers to enhance brand reach.
• Familiarity with crisis management strategies on social media: Experience in handling negative feedback professionally.

Benefits

• Comprehensive health cover and wellness programs
• Annual performance-based bonuses
• Flexible schedule and remote work opportunities
• Training and educational support

Company Culture

• Inclusive Culture: We value diversity and inclusion, fostering an environment where everyone feels welcomed.
• Open Communication: Our communication practices promote transparency and open dialogue.
• Work-Life Balance: We prioritize a healthy work-life balance, understanding the importance of personal time.