SEO Specialist

Job Description

We are seeking a passionate SEO Specialist to join our Johannesburg team. The ideal candidate will be responsible for optimizing our clients' websites to improve their visibility in search engines, ultimately driving traffic and conversions. You will work with a talented team, utilizing the latest SEO strategies and tools.

Responsibilities

• Strategize and execute local SEO initiatives to enhance visibility.
• Perform audits on websites to identify areas for improvement.
• Develop and maintain comprehensive SEO documentation.
• Engage with analytics to decipher user behavior for better strategies.
• Lead the technical SEO efforts to ensure site health.
• Work with designers to create SEO-friendly content layouts.
• Conduct regular training sessions on SEO tools and practices.
• Develop a content calendar aligning with SEO strategies.
• Collaborate with marketers to integrate SEO into broader campaigns.
• Review and refine SEO strategies based on performance metrics.

Requirements

Education

• Bachelor's degree in Business or Communications
• Relevant certifications in SEO or Digital Marketing are a plus

Experience

• 3-5 years of SEO experience with proven results

Technical Skills

• Keyword Research
• On-page Optimization

Soft Skills

• Problem Solving
• Teamwork

Certifications

• SEO Specialist Certification
• Digital Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience in A/B testing: Ability to conduct A/B tests to determine the best performing pages.
• Knowledge of UX best practices: Understanding of user experience and how it impacts SEO.

Benefits

• Comprehensive health and wellness packages
• Annual performance reviews with salary increases
• Flexible working arrangements
• Team-building and company outings

Company Culture

• Continuous Learning: We prioritize ongoing learning opportunities to help our team grow and stay competitive.
• Results-Driven: We focus on delivering measurable results and value for our clients.
• Empowerment: We empower our employees to take initiative and make impactful decisions.