Digital Marketing Specialist

Job Description

Are you a creative Digital Marketing Specialist seeking a new challenge? Join our Port Elizabeth team to develop and implement innovative marketing strategies. You will play a crucial role in enhancing our online presence through SEO, content creation, and social media management, driving engagement and conversion.

Responsibilities

• Design and implement comprehensive digital marketing strategies.
• Monitor and report on website traffic and engagement metrics.
• Create multimedia content for various digital platforms.
• Manage pay-per-click (PPC) advertising and other paid campaigns.
• Engage with influencers and bloggers to enhance brand reach.
• Conduct market analysis and competitor research.
• Lead brainstorming sessions to develop innovative marketing ideas.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or a relevant field
• Master's degree preferred

Experience

• 3+ years of experience in a similar role

Technical Skills

• Social Media Marketing
• Email Marketing Tools

Soft Skills

• Analytical Skills
• Team Player

Certifications

• Facebook Blueprint Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Knowledge of email marketing strategies: Experience in creating and executing email marketing campaigns.
• Understanding of website analytics: Knowledge in using analytics tools to measure website performance.

Benefits

• Comprehensive health insurance package
• Yearly performance bonuses
• Flexible work arrangements
• Access to training and development programs

Company Culture

• Inclusivity: We strive to create an inclusive environment where everyone feels welcome and respected.
• Flexibility: We support flexible working arrangements to help our staff maintain a work-life balance.
• Community Engagement: We actively participate in community initiatives and believe in giving back.