Content Strategist

Job Description

We’re looking for a talented Content Strategist to join our team in Johannesburg. You will play a crucial role in developing and executing content strategies that resonate with our audience. The ideal candidate will be passionate about content marketing, have a solid understanding of digital trends, and possess exceptional writing skills.

Responsibilities

• Strategize and execute comprehensive content marketing campaigns.
• Review and edit content for clarity, consistency, and accuracy.
• Coordinate with external vendors for content production as needed.
• Assess competitor content strategies and identify gaps.
• Enhance audience engagement through interactive content initiatives.
• Implement AB testing on content strategies for optimal effectiveness.
• Mentor junior team members in content strategy development.
• Facilitate workshops on content marketing best practices.
• Collaborate with analytics team for holistic content performance reviews.
• Utilize social listening tools to gauge audience sentiment and feedback.

Requirements

Education

• Bachelor's degree in Communications, Journalism, or a related field
• Further studies in Marketing are advantageous

Experience

• 5+ years of experience in content strategy and marketing

Technical Skills

• Social Media Marketing
• Copywriting
• Email Marketing

Soft Skills

• Analytical Skills
• Team Leadership

Languages

• English: Fluent

Advantageous

• Knowledge of Content Distribution Platforms: Experience with platforms like Medium, LinkedIn, and others for effective content distribution.
• Understanding of User Experience (UX) principles: Knowledge of how UX impacts content engagement and accessibility.

Benefits

• Comprehensive health insurance package
• Remote work options available
• Generous leave policies
• Opportunities for career advancement

Company Culture

• Team Collaboration: We believe in teamwork and the power of collective ideas.
• Work-Life Balance: We prioritize a healthy balance between work and personal life.
• Flexibility: Our work environment promotes flexibility to meet the needs of our employees.