Digital Marketing Specialist

Pretoria FULL TIME R20,000 - R25,000 / Month
(R240,000 - R300,000 / Year)

Job Description

Join our dynamic team as a Digital Marketing Specialist! We are seeking a talented individual who is passionate about digital marketing and possesses strong analytical skills. You will play a pivotal role in developing and executing online marketing strategies that drive traffic and enhance brand presence.

Responsibilities

  • Plan and execute SEO strategies to improve organic search rankings.
  • Manage paid advertising campaigns on platforms like Google Ads and Facebook.
  • Track and analyze website traffic and user behavior to optimize performance.
  • Develop compelling email marketing campaigns to engage with our audience.
  • Create and maintain a content calendar for all digital channels.
  • Analyze competitor marketing strategies and propose enhancements.
  • Support events and promotions through digital channels to boost participation.
  • Collaborate with sales teams to align marketing initiatives.
  • Contribute to the development of our overall marketing strategy.

Requirements

Education
  • Bachelor's degree in Marketing or a related field
Experience
  • 2+ years experience in digital marketing or related fields
Technical Skills
  • SEO
  • Google Analytics
  • PPC Advertising
  • Content Marketing
  • Social Media Management
Soft Skills
  • Creativity
  • Analytical Skills
  • Communication
Certifications
  • Google Ads Certification
  • HubSpot Inbound Marketing Certification
Languages
  • English: Fluent

Advantageous

  • Experience with email marketing software: Familiarity with tools such as Mailchimp or SendinBlue.
  • Knowledge of UX/UI principles: Understanding of user experience and interface design.

Benefits

  • Competitive salary based on experience
  • Health and wellness benefits
  • Flexible work hours
  • Opportunities for professional development

Company Culture

  • Team Spirit: We foster a supportive environment where teamwork is valued.
  • Growth Mindset: We believe in continuous learning and personal development.
  • Innovation: Encouragement of innovative ideas from all team members.
Status: Closed