SEO Specialist

Job Description

Join our growing team as an SEO Specialist! You will analyze, implement, and oversee effective SEO strategies, ensuring our online content is fully optimized for maximum visibility and traffic.

Responsibilities

• Develop and implement strategies for keyword targeting and competitive analysis.
• Regularly analyze website performance, metrics, and SEO results.
• Create SEO reports that communicate performance and improvement areas.
• Collaborate with designers and developers to ensure best practices are adhered to.
• Identify technical SEO issues and work with developers to rectify them.
• Contribute to the content creation process by providing SEO insights and data.
• Stay current on industry trends and changes in digital marketing.
• Manage budget and resources for SEO tools and services.
• Conduct training sessions for marketing team members on SEO principles.
• Engage with external vendors and partners for link building and outreach.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field
• Relevant certifications in SEO or Digital Marketing

Experience

• Minimum 3 years of experience in SEO and digital marketing

Technical Skills

• Google Analytics
• SEO Tools (e.g., SEMrush, Moz)

Soft Skills

• Analytical Thinking
• Communication

Certifications

• Google Analytics Certified
• SEO Certification from a recognized institution

Languages

• English: Fluent
• Afrikaans: Conversational

Advantageous

• Experience with content management systems (CMS): Familiarity with popular CMS platforms like WordPress, Joomla, etc.
• Understanding of HTML and CSS: Basic knowledge of HTML and CSS for effective on-page optimization.

Benefits

• Health and wellness benefits including medical aid and wellness programs.
• Generous annual leave policy.
• Professional development opportunities and training.
• Flexible working hours and a supportive team environment.

Company Culture

• Diversity and Inclusion: We are committed to creating a diverse and inclusive workplace that values all voices and perspectives.
• Collaboration: Our collaborative culture fosters innovation and teamwork.
• Continuous Learning: We encourage our team members to pursue ongoing learning and growth in their careers.