E-commerce Specialist

Job Description

We are seeking a passionate E-commerce Specialist to join our dynamic team in Cape Town. The ideal candidate will have a robust understanding of e-commerce platforms, digital marketing strategies, and user experience design. You will play a vital role in driving online sales and expanding our market presence.

Responsibilities

• Oversee the execution of email marketing campaigns and monitor their effectiveness.
• Maintain and update product catalogs, ensuring accuracy and completeness.
• Develop partnerships with influencers and affiliates to drive traffic to the e-commerce site.
• Create engaging content for the website and social media platforms.
• Lead efforts to enhance customer journey and minimize cart abandonment rates.

Requirements

Education

• Bachelor's degree in Business Administration or related field
• Relevant certification in digital marketing is a plus

Experience

• 3+ years in a digital marketing role, particularly e-commerce experience is preferred

Technical Skills

• Email Marketing Tools
• Social Media Advertising

Soft Skills

• Teamwork
• Creativity

Certifications

• HubSpot Content Marketing Certification
• Certified Digital Marketing Professional

Languages

• English: Fluent

Advantageous

• Experience with conversion rate optimization: Skilled in techniques to improve the percentage of visitors who complete desired actions on the site.
• Familiarity with UX design principles: Understanding of user experience best practices to enhance site navigation and usability.

Benefits

• Comprehensive health insurance coverage
• Flexible working hours and remote work options
• Annual team retreats and bonding events
• Access to training programs and workshops

Company Culture

• Customer-Centric Focus: We prioritize our customers and strive to deliver exceptional service and products tailored to their needs.
• Continuous Improvement: Our commitment to continuous improvement drives our strategies and day-to-day operations.
• Work-Life Balance: We promote a healthy work-life balance, allowing flexibility for our employees to thrive personally and professionally.