Digital Marketing Manager

Job Description

We are looking for a Digital Marketing Manager to lead our digital strategy and execution. The ideal candidate should be proficient in managing digital campaigns across various platforms, analyse performance metrics, and enhance our clients' online presence.

Responsibilities

• Craft and execute comprehensive digital marketing plans.
• Lead email marketing campaigns and track effectiveness.
• Conduct A/B testing to optimize campaign performance.
• Engage with social media platforms to increase brand awareness.
• Develop strategies for content marketing and SEO.
• Prepare regular reports on marketing performance and ROI.
• Collaborate with sales to generate leads and funnel opportunities.

Requirements

Education

• Bachelor's degree in Marketing or a related field
• Master's degree in Digital Marketing is preferred

Experience

• 5+ years of digital marketing or related experience

Technical Skills

• Email Marketing
• Google Ads

Soft Skills

• Creativity
• Team Leadership

Certifications

• HubSpot Inbound Marketing Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Knowledge of Video Marketing: Experience in creating and promoting video content.
• Experience with Web Analytics Tools: Strong understanding of analytics platforms like Google Analytics.

Benefits

• Comprehensive health benefits package
• Generous annual leave and paid time off
• Professional training and upskilling opportunities
• Positive and inclusive work culture

Company Culture

• Diversity and Inclusion: We believe that a diverse team brings a wealth of ideas and perspectives.
• Work-Life Balance: We prioritize work-life balance to support our employees’ well-being.
• Employee Recognition: We celebrate individual and team achievements regularly.