Digital Marketing Specialist

Job Description

We are on the lookout for a talented Digital Marketing Specialist to join our vibrant team in Johannesburg. In this role, you'll leverage your skills to develop and execute marketing campaigns across various platforms, ensuring our brand's visibility and engagement with target audiences.

Responsibilities

• Design and execute integrated digital marketing campaigns that align with business objectives.
• Analyse the effectiveness of campaigns using web analytics tools and provide actionable insights.
• Oversee content strategy and development across all digital channels.
• Manage budgets for digital projects, ensuring maximum impact from marketing spend.
• Collaborate with sales teams to drive leads and convert into sales opportunities.
• Lead brainstorming sessions for campaign ideas and execution planning.
• Participate in industry events and trade shows to network and promote the brand.

Requirements

Education

• Bachelor's degree in Digital Marketing or relevant field
• Master's degree in Marketing or Business is preferred

Experience

• 3+ years of hands-on experience in digital marketing roles

Technical Skills

• PPC Advertising
• Website Analytics

Soft Skills

• Team Leadership
• Time Management

Certifications

• Facebook Blueprint Certification
• Digital Marketing Pro Certification

Languages

• English: Fluent

Advantageous

• Knowledge of content management systems: Experience with CMS platforms for managing web content.
• Understanding of user experience (UX): Knowledge of UX principles to enhance user engagement.

Benefits

• Comprehensive health insurance
• Generous leave policies
• Access to training and certification programs
• Work-life balance initiatives

Company Culture

• Diversity: We value diverse backgrounds and perspectives within our team.
• Flexibility: We encourage a flexible approach to work, allowing our team members to balance their personal and professional lives.
• Community Engagement: We actively participate in community initiatives and encourage our team to get involved.